Try this scenario for size: Rich frat boy clad in thousand pound clothes for whom the word flamboyant does not belong in his lexicon. His emblem? A lion herald layered over his velvet waistcoat. Along with his incongruous beanie topper, he wears Vans-esque slip ons in leather. 
Mommy and daddy are also paying for the jacket that's studded with rubies and emeralds. After all, the Ivy League boy does have a penchant for the opulent. 

With this collection Rousteing was redefining the schism between elitism and debauchery. But one thing is for sure: Decadence and money are no object to this beer-pong-frat-boy. 

Beautiful imagery by Marie-Amélie Tondu pour Dazed & Confused